INDEPENDENT FAN CAMPAIGNLOVE THE TEAM. DEMAND CHANGE.
FOR THE FANS. FOR THE FUTURE.

FIRE
BIDWILL.

The Dumpster Fire Starts at the Top.

We’ve worn the red. We’ve waited through the rebuilds. It’s time for the Bidwill family to pass the torch.

A call for new ownership of the Arizona Cardinals.
THE MICHAEL BIDWILL ERA2007–2025
140—167WINSLOSSES

Regular season · 2 ties · 19 completed seasons

45.6%WIN PERCENTAGE
INCLUDING HALF-CREDIT FOR TIES
6/19WINNING SEASONS
5/19PLAYOFF BERTHS
Calculated from season records · View sources
THE DUMPSTER FIRE
STARTS AT THE TOP.
LOVE THE TEAM.✦EXPECT MORE.✦DEMAND CHANGE.
01 / THE RECORD

YEARS OF SMOKE.
TIME TO NAME THE FIRE.

Michael Bidwill became team president in 2007 and principal owner in 2019. Here’s what happened on the field.

Winning seasons are the exception.

Regular-season wins, 2007–2025

Winning.500Losing
140–167–245.6% win percentage6 winning seasons out of 19

2025 · 3–14 · Missed playoffs

Select any bar for details
RECENT RESULTS19–49

Same owner. Same dumpster fire.

The combined regular-season record from 2022 through 2025. No playoff appearances in that span.

Season records
POSTSEASON2015

The last playoff win.

Arizona’s most recent postseason victory came in the 2015 season, against Green Bay.

Team history
CHAMPIONSHIPS0

Super Bowl titles.

One Super Bowl appearance, in the 2008 season. The franchise won NFL titles in 1925 and 1947, before the Super Bowl era.

Franchise history
The good years belong in the record, too.

The 2008 team reached the Super Bowl. The 2015 team went 13–3 and reached the NFC Championship Game. Five of the franchise’s seven postseason wins occurred under Michael’s leadership. Those achievements matter—and fans can still ask why success has been so difficult to sustain.

Read the Cardinals’ own account
2016–2025 · TEN COMPLETED SEASONS

ONE WINNING SEASON.
TEN YEARS OF LOYALTY.

61–102–2Combined regular-season record
1/10Playoff appearances
02 / THE LEADERSHIP

NEW COACH.
SAME OWNER.

The coaching carousel keeps turning. The person choosing the leadership stays. Here are the hires, results, commitments, and accountability record.

2018–2025 · THREE COMPLETED COACHING TENURES

Three coaches. Eight seasons.
Zero playoff wins.

46–86–1

Combined regular-season record under Steve Wilks, Kliff Kingsbury, and Jonathan Gannon. One playoff appearance across eight seasons.

Coach records & postseason results
2007–2012 · HEAD COACH

Ken Whisenhunt

45–51

Regular-season record. Two playoff appearances. Four postseason wins, including the 2008-season NFC Championship and a Super Bowl appearance.

Fired after the 2012 season.

Coach history
2013–2017 · HEAD COACH

Bruce Arians

49–30–1

Regular-season record. Two playoff appearances. One postseason win. Three consecutive double-digit-win seasons to begin his tenure.

Retired after the 2017 season; he was not fired.

Team reporting
2018 · HEAD COACH

Steve Wilks

3–13

Regular-season record. No playoff appearances.

Fired after one season.

Coach history
2019–2022 · HEAD COACH

Kliff Kingsbury

28–37–1

Regular-season record. One playoff appearance. No postseason wins.

Fired in January 2023 after a 4–13 season.

Team reporting
2023–2025 · HEAD COACH

Jonathan Gannon

15–36

Regular-season record. No playoff appearances.

Fired in January 2026 after a 3–14 season.

Team reporting
2026–PRESENT · HEAD COACH

Mike LaFleur

IN PROGRESS

Hired February 1, 2026, on a five-year contract.

Current tenure is not included in the completed-season comparisons.

Team reporting
COACHING CONTRACTS · JANUARY 2026 REPORTING

Three coaches.
One sideline.

Reporting after Gannon’s firing described remaining contract obligations to Kingsbury and Gannon through 2027, alongside the incoming head coach. LaFleur was hired the following month.

Reported obligations, not a verified payroll total. Earnings from subsequent jobs can offset payments; this does not establish three full salaries.

Cards Wire reporting via Yahoo SportsLaFleur hiring announcement
MARCH 2022 → JANUARY 2023

Extended through 2027.
Gone by January 2023.

Bidwill extended head coach Kliff Kingsbury and GM Steve Keim on March 2, 2022. Roughly ten months later, Kingsbury was fired and Keim stepped down following medical leave.

Keim resigned; he was not announced as fired. The extension followed an 11–6 season and a playoff appearance.

2022 extension announcement2023 departure announcement
GENERAL MANAGER · STEVE KEIM

Suspended.
Retained. Extended.

Keim pleaded guilty to extreme DUI in July 2018. The Cardinals suspended him five weeks and fined him $200,000. He remained GM and received the 2022 extension through 2027.

His tenure also included three playoff appearances and the 2015 NFC West title. The question is ownership’s judgment and accountability across the full record.

2018 discipline announcement2022 contract extensionKeim tenure & departure
EXECUTIVE DISPUTE · MARCH 2024 ARBITRATION

A finding.
Not just an accusation.

$3M

Former personnel executive Terry McDonough won a defamation award over statements issued on behalf of the Cardinals. A February 2025 federal court order recounts the arbitration outcome.

McDonough did not prevail on his original employment claims. The defamation award does not establish all of his broader allegations as fact. This card describes the 2024 award, not the current status of every related dispute.

Federal court order · pages 1–4
THE SUCCESSFUL ERAS DESERVE CREDIT

We remember what good looks like.

Arians finished 49–30–1 in the regular season and retired. Whisenhunt delivered the franchise’s only Super Bowl appearance and four playoff wins. Arians had the only winning regular-season record among the five completed coaching tenures since 2007.

Campaign opinion: Bidwill has assembled successful leadership before. Why hasn’t he sustained it?

Complete coach recordsArians retirement announcement
THE LONG VIEW / ONE FAMILY, GENERATIONS OF FANS

THE NAMES CHANGE.
THE OWNERSHIP STAYS.

1947THE LAST NFL CHAMPIONSHIP
BEFORE THE SUPER BOWL ERA
  1. 1932–33

    The Bidwill era begins.

    Charles Bidwill acquires the Chicago Cardinals. The franchise remains in the family.

  2. 1947

    An NFL championship.

    The Cardinals beat Philadelphia 28–21. It remains the franchise’s most recent league title.

  3. 1988

    Arizona gets its team.

    Bill Bidwill moves the franchise from St. Louis to the Valley.

  4. 2007

    Michael takes the reins.

    Michael Bidwill becomes team president, beginning the era measured above.

  5. 2008

    A Super Bowl run.

    The Cardinals win the NFC Championship and make their only Super Bowl appearance.

  6. 2019

    Ownership passes to Michael.

    Michael becomes principal owner following Bill Bidwill’s death.

Sources: Pro Football Hall of Fame and the Cardinals’ official biography. Historical accounts date the acquisition to 1932 or 1933; the timeline reflects both.

03 / BEYOND THE SCOREBOARD

THE PLAYERS
HAVE A SAY, TOO.

Player evaluations put the organization’s working conditions under the microscope. These are workplace grades, not standings.

TEAM OWNERSHIPF

2026 reported grade

LOCKER ROOMF−

2026 reported grade

WEIGHT ROOMD+

2026 reported grade

TREATMENT OF FAMILIESD+

2026 reported grade

The 2026 results were internal and reported by ESPN and Arizona Sports. The league-wide survey included 1,759 players; that is not an Arizona-only response count.

OVERALL RANKING
31st2023
27th2024
32nd2025
31st2026 · reported
LEADERSHIP · FEBRUARY 2026

He fires the coaches. Who questions the boss?

“I am the team president.”

Michael Bidwill’s response when asked about a team president independent from ownership, as reported by Sports Business Journal.

Read the reporting
PLAYER FEEDBACK · FEBRUARY 2025

Investment scored 5.90 out of 10.

The NFLPA’s published 2025 report placed Bidwill 31st among owners for players’ perception of his willingness to invest in facilities. Ownership received a D−.

Read the NFLPA report
THE TEAM’S RESPONSE · FEBRUARY 2026

A new facility is on the way.

The Cardinals broke ground on a new performance center and headquarters, targeted to open in 2028. That investment is part of the record, too.

Read the team’s announcement
04 / FROM THE RED SEA

THE FRUSTRATION
HAS A VOICE.

Calls for change are documented. These examples show fan reaction; they don’t measure every Cardinals fan.

63%

Wanted Bidwill to sell.

Among respondents to an SB Nation Reacts fan survey reported in April 2023.

Community poll. Sample size not stated in the article. Not a representative poll of all fans or a current sentiment estimate.

View the poll report
CHANGE.ORG PETITION—

Verified signatures on Change.org.

Myles Minter’s petition asks Michael Bidwill to sell the team. Created October 7, 2026.

View the existing petitionChecking Change.org for the latest count…
X / REPORTED EXCERPTMAY 14, 2026
“Embarrassing. Bidwill, sell the team.”
X / REPORTED EXCERPTOCT 5, 2025
“Michael Bidwell needs to sell this team.”
X / REPORTED EXCERPTOCT 6, 2025
“Get somebody in here that actually values winning”
X / REPORTED EXCERPTOCT 5, 2025
“please sell the franchise”

Excerpts from four individual X posts reproduced in Burn City Sports’ May 2026 and October 2025 coverage. No verified total of X posts, unique participants, or impressions is claimed here.

05 / THE STANDARD

KEEP THE CARDINALS.
LOSE THE BIDWILLS.

  1. 01

    Pass the torch.

    Sell the Cardinals to ownership prepared to build a consistently competitive organization in Arizona.

  2. 02

    Stop firing coaches. Start changing ownership.

    Changing coaches alone is not enough. Empower experienced executives, define their authority, and evaluate the results.

  3. 03

    Match the fans’ commitment.

    Invest in players, staff, facilities, and the home-field experience. Report progress openly.

06 / MAKE YOUR VOICE HEARD

SAME COLORS.
NEW OWNERSHIP.

To Michael Bidwill and the Bidwill family: Arizona deserves a franchise committed to sustained success. We ask you to sell the Arizona Cardinals and give new ownership the opportunity to build that future.

Read our call for change

As Arizona Cardinals fans, we call on the Bidwill family to explore a sale of the franchise to qualified ownership committed to keeping the team in Arizona, investing in its people, empowering professional leadership, and pursuing sustained on-field success.

Our loyalty has outlasted seasons, coaches, and rebuilds. We believe the team’s long-term results and documented player feedback warrant a change at the top. We ask for a new chapter that respects the fans and the people who make this franchise possible.

This is a statement of fan opinion and a voluntary request. A petition cannot compel a sale.

SIGN ON CHANGE.ORG

Add your voice.

Join the fan petition calling on Michael Bidwill to sell the Arizona Cardinals.

Sign the petition on Change.org

Petition started by Myles Minter.

Read the petition and submit your signature on Change.org. Change.org handles signature collection and your information. Fire Bidwill is independently supporting this petition.

THE RECEIPTSSources & methodology +

Research snapshot: October 8, 2026. Season statistics stop at the completed 2025 season. Campaign demands are opinion; reported data and quotations are linked below.

  1. The Football Database: Cardinals records by season

    2007–2025 totals: 140 wins, 167 losses, 2 ties. Win percentage = (wins + 0.5 × ties) ÷ all games = 45.6%. Six seasons above .500, four at .500, nine below. In 2022–2025: 19 wins, 49 losses.

  2. Pro Football Reference: franchise history and postseason results

    Postseason and championship history. The 2015-season playoff win was played in January 2016.

  3. Arizona Cardinals: Michael J. Bidwill biography

    Presidency began in 2007; ownership in 2019. Five playoff berths through 2024; no berth in 2025. Includes the team’s account of achievements during his tenure.

  4. NFLPA: 2025 Arizona Cardinals report card

    Primary source for the published 2025 results: 32nd overall, D− ownership, 5.90/10 perceived willingness to invest in facilities.

  5. Arizona Sports: 2026 NFLPA report card reporting

    February 26, 2026, updated February 27. Reports internal NFLPA results via ESPN: 31st overall and category grades. Historical rankings are from this report. These evaluations measure player experience, not competitive performance.

  6. Sports Business Journal: the team president exchange

    February 20, 2026. Reports the owner’s remarks and questions about a president independent from ownership.

  7. Arizona Cardinals: new facility groundbreaking

    February 19, 2026. Team announcement of its planned performance center and headquarters, targeted for 2028.

  8. Revenge of the Birds: SB Nation Reacts poll

    April 3, 2023. Reports 63% of responding fans favored a sale. The article does not state sample size; this figure cannot establish current or universal fan sentiment.

  9. Burn City Sports: fans calling for a sale

    October 6, 2025. Source for the three short X excerpts. Original wording and spelling preserved. Reactions are individual opinions. Engagement metrics are unavailable.

  10. Pro Football Hall of Fame: Cardinals team history

    Source for the last NFL championship in 1947, the move to Arizona in 1988, and the acquisition timeline. The Hall of Fame dates the purchase to 1932; the Cardinals' official biography uses 1933.

  11. Burn City Sports: May 2026 fan reaction

    May 14, 2026. Source for the Jace / @AzJace excerpt about selling the team, posted in response to the AI schedule announcement.

  12. Change.org: Myles Minter's sale petition

    Created October 7, 2026. The counter reads the displayed signature total from the public petition page. It refreshes on page load and every five minutes while visible. Recent successful reads may be reused for up to five minutes; older readings are labeled if Change.org cannot be reached. Signatures are collected on Change.org. No claim of affiliation with its organizer is made.

  13. Pro Football Reference: coaching history

    Regular-season records and playoff results. Completed coaching tenures through 2025; LaFleur’s 2026 tenure is in progress.

  14. Arizona Cardinals: Arians retirement

    January 1, 2018. Retirement and career record; he was not fired.

  15. Arizona Cardinals: LaFleur hiring

    February 1, 2026. New head coach agreed to a five-year contract.

  16. Arizona Cardinals: Kingsbury and Keim extensions

    March 2, 2022. Both extensions ran through the 2027 season.

  17. Arizona Cardinals: Kingsbury firing and Keim departure

    January 9, 2023. Kingsbury fired; Keim stepped down following medical leave. Includes Keim’s playoff achievements.

  18. Arizona Cardinals: Keim discipline

    July 17, 2018. Extreme DUI guilty plea, five-week suspension, and $200,000 fine.

  19. Cards Wire via Yahoo Sports: overlapping coaching obligations

    January 2026 reporting on Kingsbury and Gannon obligations through 2027, subject to offsets. No verified total payroll is presented.

  20. Federal court: McDonough v. Bidwill

    February 13, 2025 order, pages 1–4. Recounts the March 2024 $3 million defamation award and failure of the original arbitration claims. This is not a claim about the current procedural status of all related litigation.

Cardinals fans deserve better.Sign the petition